AdMob : Android dépasse l’iPhone sur le trafic aux Etats-Unis

Nous l’avions vu venir, mais ne pensions pas que cela arriverait si vite. Dans le dernier rapport de AdMob en Mars dernier, Android a dépassé l’iPhone et représente à présent une part plus importante des demandes de smartphone aux États-Unis. AdMob ne représente pas un point de vue traditionnel, mais la part de marché actuelle (basé sur le nombre de terminaux vendus).

Android représente désormais 46% de part de smartphone États-Unis, tandis que l’iPhone OS a glissé à 39%. Un pourcentage plus élevé d’applications Android sont offerts gratuitement aux développeurs d’autant plus les annonces qui sont promus afin de monétiser leur travail.

Google vient d’acquérir AdMob, mais l’affaire est loin d’être achevée. La FTC est encore en négociation avec Google, et il semblerait qu’elle va essayer de bloquer ce projet d’acquisition.

: Le rapport plus détaillé par AdMob :

Android highlights from the report include:

• Two Android devices, the HTC Dream and HTC Magic, collectively represented 96% of Android traffic in September 2009. Seven months later, 11 devices represented 96% of Android traffic in the AdMob network.
• In March 2010, Android traffic share on the AdMob network was divided relatively evenly between the three primary versions of the Android OS: Android 1.5 (38%), Android 2.0 / 2.1 (35%) and Android 1.6 (26%).
• Motorola was the leading Android manufacturer with 44% share of traffic in March 2010 due to the success of the Droid and CLIQ. HTC was a close second with 43% of requests, followed by Samsung with 9%.
• The Android platform has experienced significant growth in monthly traffic over the past year. Android traffic has grown at a compounded monthly growth rate of 32% per month, going from 72 million requests in March 2009 to 2.0 billion in March 2010.
• Two Android devices, the HTC Dream and HTC Magic, collectively represented 96% of Android traffic in September 2009. Seven months later, 11 devices represented 96% of Android traffic in the AdMob network.
• The Motorola Droid was the leading Android handset in March 2010 and generated 32% of worldwide Android traffic. The Google Nexus One only generated 2% of Android traffic in March 2010.
• The top Android devices vary by country. The top three devices in the US were the Motorola Droid, HTC Dream and Motorola CLIQ. In comparison, the top three Android devices in the UK were the HTC Hero, HTC Dream and HTC Magic.