Hi! I’m Pierre Benayoun and I’m a French on man startup indie developer. I’ve been working on Activity tracking with Android for almost two years.
The results were not so good so I decided to dramatically change my strategy with a pivot.
So, what’s the next step?
This two weeks GIF
The alpha is almost here and I must code to finish it…As I have been saying since on a month at least. B one)ut I truly think it’s for this week (or next one at worse).
So what the next step? I must plan a roadmap. I decided to share it with you.
The road to the final goal
My final goal is not the alpha. My final goal is to gain money with my app. And it tough, just because there are more than 2.5 million apps on Google Play.
So, how to know if it’s possible? First of all, in a few words: find the « WOW » effect among some users. In other words, people that love my app. If no one love it, all the efforts to promote it will be useless. So, how will I try to achieve it?
Step 1: the technical alpha
I’m testing on my phone since more than one year, I test it on a regular basis on an old galaxy S3 with android 4.1/ I test it on emulators with tiny screens. And it works great. But I KNOW that when I will distribute my apps there will be bugs that I never imagined could exist. And it could be a huge one that appears on 50% of phones on app launch. So I will launch a closed technical alpha with some dev friends to find those bugs and … Eradicate them.
Step 2: the open alpha
When I’ll have eradicated the most atrocious bugs that were on friends phone I will distribute an open alpha. It will be public but the purpose will not, yet, to be profitable but to test some assumptions (these are only few examples) :
- Do people want to know how much fat they lose ? Do they prefer some details about distance or other
- Is my app affordant?
- Are my customers young urbans geeks like I made the assumption?
- IS my business model profitable ?
At this step I may make a pivot (in other terms big change) and go back to step 1.
Step 3: the beta
At this step the app is not finished but I think it’s ready to go to market to be tested by many many people.
Step 4: the release
Time to make some money.
One last Thing: I’m working in startup mode (in an uncertain world) so things could be very different than I planned. But don’t worry you’ll be notified if this occurs.
What have I been working on
The alpha is almost there. Really. Next week I hope. I know, I said exactly the same thing in my last post of 2016.
So today, to a certain extent I just have to polish the alpha. And I’m going to do that just now. See ya!
Statement of intent
My detailed plan to conquer the world is just there.
Show app to as many potential users as possible.
What I need to do before next version
What I want to add in the next versions
- Get a report at same time every day.
- Manually add activities (ex: « I do Zumba every Thursday at 7pm »).
- Food: huge work! Users will be able to enter his food habits and will have equivalency like « You need 1H45 to eliminate this burger! »
- Be awkwardly rich and create a charity organization
- Pay a glass of red wine to you the only one that have read all this functionality (the trick works only once Mathias!)
Download Kilo-Meter trailer!
If you want to look at the interactive trailer just click on the picture below.
You will land on the (not sexy) Google Play page. You’ll just have to click on a button to register to the beta and get access to the classic Google Play interface.