Facebook rachète Instagram pour 1 milliard de dollars


Mark Zuckerberg (Facebook) vient d’annoncer le rachat d’Instagram pour 1 milliard de dollars (761 millions d’euros). Instagram est un service de partage de photo sous forme d’une application iOS et Android. Lancée la semaine dernière sous Android, Instagram a atteint plus d’un million de téléchargements en 24 heures. Sous iOS, l’application avait été lancée en novembre 2010 et avait été proclamée « application de l’année 2011 » par Apple.

Instagram permet de partager ses « créations » sur les réseaux sociaux

Facebook va sûrement compléter son application grâce aux fonctionnalités « photos » d’Instagram. En espérant que Facebook n’applique pas les mêmes recettes à Instagram qu’à son application mobile… ou plutôt « application HTML5 mal optimisée ». Mark Zuckerberg a promis de garder les fonctionnalités de partage vers les réseaux sociaux concurrents dont Twitter et Tumblr.

En 2005, Yahoo avait racheté Flickr pour 35 millions de dollars. Facebook vient de dépenser 1 milliard de dollars pour Instagram. Je ne suis pas un expert, mais je pense que la bulle mobile mobile vient de grossir.

Mark Zuckerberg via Facebook :

I’m excited to share the news that we’ve agreed to acquire Instagram and that their talented team will be joining Facebook.

For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.

We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook.

That’s why we’re committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people.

We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.

These and many other features are important parts of the Instagram experience and we understand that. We will try to learn from Instagram’s experience to build similar features into our other products. At the same time, we will try to help Instagram continue to grow by using Facebook’s strong engineering team and infrastructure.

This is an important milestone for Facebook because it’s the first time we’ve ever acquired a product and company with so many users. We don’t plan on doing many more of these, if any at all. But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.

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